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Media Bites – Mini vans, the new playgrounds

March 9, 2010

In this week’s Media Bites we take a look at a new commercial promoting Chrysler’s mini-van. The spot shot in Black & White has a nostalgic feeling to it and is attempting to market the van as a playground on 4-wheels. It’s bad enough that kids already don’t get enough outdoor exercise time, now Chrysler wants to market their vehicle as a tool to entertain children.

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