Skip to content

Media Bites – Ford Trucks & Masculinity

October 6, 2009

This week’s Media Bites takes a look at a recent Ford Truck commercial that features comedian Dennis Leary. The spot is in many ways about masculinity, with it’s use of images and language. We contrast the hyper-masculine commercial with the downsizing of workers by Ford and its relationship to power in Washington.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: