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Constructing the News: Burgers Not Latinos

May 4, 2009

One fundamental principle of media education is that all media is constructed. Let me put it this way. How many of you have ever played with Legos? When you opened up the box were they already put together for you? Did you always put them together the same way?

Well, think of media in the same way. All media – movies, news, a magazine ad, a TV commercial, a billboard or a web page – is constructed. There is not a wide-angle lens on the world where information comes to us unfiltered. Someone determines what we see, when we see it and how we see it, when it comes to commercial media.

This is most definitely the case when it comes to entertainment media and advertising. Entertainment media is all highly constructed and scripted, nothing is left to chance. However, news media can also be highly constructed. Ask yourself if you have ever been interviewed by the news media? How long did they talk to you and how much of what you said was actually used in the news story? Reporters don’t ask you which of your comments you want them to use, they decide on which words to use and how to use them.

In addition, news can be constructed based upon where the story is place in the newspaper or which story is the lead story on the 6 o’clock news. What is placed on the front-page communicates importance. Newspaper editors will tell you that a front-page story has more value that a story on page 8. This was reflected several times in the Grand Rapids Press in early April when the Press decided that a ridiculously large burger that the local baseball park would be selling this year was more important that anything else that was going on in the community.

Besides placement of a story, the other major factor is just determining what is even newsworthy that day. For example, in during Spring Break this year I had the fortune of being part of a youth media project with Latino students from the Grand Rapids area. They were learning about the importance of healthy relationships and how to prevent sexual and domestic violence.

After engaging is several exercises and lots of discussion about these issues the students then produced their own media in order to communicate the importance of what they were learning. They created a Facebook page, a MySPace page, news stories, skits, conducted interviews, created public service announcements, hosted a talk show and produced video profiles.

During the week the students invited the local news media on two different days to come and talk to them about this project. The Grand Rapids Press only sent a photographer, while WXMI 17 was the only news outlet to send a reporter. On Friday, April 10 the Press ran a very small picture with a brief caption. That same day the GR Press found it more important to have an article devoted to a local student who was participating in an American Idol contest. Apparently self-indulgent youth seeking to make a name for themselves are more important that local youth who are trying to improve themselves and the community. I also couldn’t help but notice that the American Idol student was White, while all the Yo Puedo students were Latinos.

This example of excluding minorities from the news is not new, particularly if it is a story that is not crime based. GRIID has conducted years of local news monitoring projects and the conclusions have all been consisted. Most local news stories feature White people throughout the community, even at higher percentages of the White census population. The only types of stories that minorities are represented in at a high percentage than the census population are crime stories. With crime stories, Blacks and Latinos are always represented as suspects in greater number than they are as positive agents in the community.

This disproportionately high representation of minorities in crime stories and limited representation in stories that deal with economics, education, health care or the environment has tremendous power to influence public perception. If the public rarely sees Latinos as agents of change in the community this will only feed into the discriminatory policies and practices that society will impose on people they do not know. This racial representation in local news coverage in the end becomes a form of racial profiling. The news agencies are profiling minorities disproportionate as criminals, similar to the way that police departments do.

Another recent example of how news agencies engage in racial profile was the complete lack of coverage of one of the best living Latin American poets. Ernesto Cardenal, a Nicaragua poet was in Grand Rapids from April 8 – 13th and read his poetry on two separate occasions, readings that were organized by GVSU.

Cardenal has written dozens of books of poetry, several books of essays and a recent book of his memoirs. Cardenal is also an ordained Catholic priest who was part of the Sandinista Revolution in the 1970s. After the Sandinistas overthrew the US backed dictatorship of Somoza in 1979, Cardenal became a part of the Sandinista government, where he was the Minister of Culture for several years.

The 1970s and 80s was a period when Liberation Theology was prominent through much of the Third World, particularly in Latin America. Cardenal was an advocate of Liberation Theology and was the target of significant criticism by the Pope. In the early 80s when the Pope came to Nicaragua, Cardenal greeted him at the airport. Instead of embracing Cardenal the Pope chastised him verbally and wagged his finger telling him to stay out of politics.

In addition to being a poet, priest and revolutionary Cardenal was one of the founders of a Christian base community on the Nicaraguan island of Solentiname, a community that still exists to this day. One would think that with such a prolific writer, a religious and controversial figure that the local media would have jumped on the chance to report on Cardenal’s visit to Grand Rapids. Apparently, Obama’s new dog and local road construction were more newsworthy.

Jeff Smith does media education and was influenced by a 1982 debate between Ernesto Cardenal and Dan Berrigan on the subject of revolutionary violence and non-violence.

Media Bites – McDonald’s

May 4, 2009

This week’s Media Bites looks at two recent McDonald’s commercials, one that attempts to appeal to average consumers and the other with an appeal to the Black community in a music video style spot. We also show what McDonald’s never wants you to see, their relationship to the factory farm industry.

Media Bites – Danimals

April 27, 2009

This week’s Media Bites deconstructs a new ad from the Dannon yogurt company. The ad is targeting kids with a new product called Danimals.

Media Bites – Career Builder

April 23, 2009

This week’s Media Bites takes a look at a recent Career Builder commercial that falsely sympathizes with workers. The commercial and the company provide no real alternative for workers to confront the jobs that they hate.

Military Spending and the US Occupations: Week 12 of the Grand Rapids Press Coverage of the Obama Administration

April 14, 2009

Obama in the Grand Rapids Press
For the second week in a row, the US occupations of Iraq and Afghanistan have surpassed economic stories published in the Grand Rapids Press on news out of Washington. There were a total of ten articles in week twelve of the coverage and 7 of those stories were US foreign policy/military spending related. Only two stories were specific to the domestic economy and The Press ran one story from the Associated Press (4/12) asking the question, “Where will Obama worship?”

More Money for Occupations

There were a total of seven military related stories during week twelve of the The Grand Rapids Press coverage of the Obama administration. Two of those stories were focused on military spending; an April 10 story on the President’s request for an additional $83 billion for Iraq & Afghanistan, and an April 12 New York Times article that presented information on the proposed changes in the overall Defense budget.
The April 10 article states that the President has made an “$83.4 billion request for U.S. military and diplomatic operations in Iraq and Afghanistan.” The story continues by saying, “his Democratic allies in control of Congress are sure to approve the spending without the type of tortuous battle that characterized their dealings with former President George W. Bush.” The Press version of this AP story omits any critical comments from Democratic lawmakers who oppose the requested funds for war, which gives the impression that all Democrats support the President. However, independent reporter Jeremy Scahill provides several oppositional responses from Democrats in a recent article that challenges the administration’s foreign policy narrative.
The The Grand Rapids Press then ran a New York Times article on April 12 that begins by saying, “Defense Secretary Robert M. Gates announced a major reshaping of the Pentagon budget on Monday, with deep cuts in many traditional weapons systems but new billions of dollars for others, along with more troops and new technology to fight the insurgencies in Iraq and Afghanistan.” However, the article focuses mostly on specific weapons systems and presents the proposed Defense Budget as inadequate for US national security.
Both Democrats and Republicans are cited in The Times article criticizing the President on defense cuts, which probably has more to do with their ties to Defense contractors than their concerns over the size of the military budget. Unfortunately, what the article missed was the fact that the Obama administration’s proposed 2010 military budget is $21 billion dollars more than the 2009 budget under Bush. The Times does cite a military expert from the Center for Strategic and Budgetary Assessments, a think-tank with ties to the defense industry, but that comment only looks at the military hardware, not the overall budget. This assessment is significantly different from the analysis provided by the Center for Defense Information, which is made up primarily of former high ranking US military personnel.

More Violence and Omitted Voices

The remaining stories on Obama’s foreign policy plans for Iraq and Afghanistan are very instructive when looking at home mainstream media presents an official narrative. The April 8 AP story on President Obama’s visit with US troops in Iraq focuses on the contrast between the new president’s “spontaneous visit” and “the staid, set-piece visits by the conflict’s author, former President George W. Bush.”
Nowhere in the April 8 AP article does the reporter challenge or even clarify the Obama plan for Iraq. The story just repeats the mantra that the President plans on “ending the war in Iraq by 2010.” Independent reporter Dahr Jamail has much different assessment of the president’s visit to Iraq when he points out that while Obama praised the troops for their “extraordinary achievements,” he still doesn’t raise the issue that more than a million Iraqis have died since the US occupation of 2003 began.
The story on the upbeat visit by President Obama in Iraq is a much different story than the Los Angeles Times article which ran on April 11 in the Grand Rapids Press. The article states that a suicide bomber attacked US troops killing 5 “U.S. soldiers in the deadliest strike against American forces in Iraq in 13 months.” The story focuses on this one attack but doesn’t provide any analysis of the recent rise in violence that Dahr Jamail documents, nor does it mention the Iraqis who have been the target of violence from both insurgent groups and the US military.
Patrick Cockburn, who has been reporting from Iraq since the beginning of the US occupation, also provides some important analysis of the recent violence in Iraq. He also points out that “the Sunni who changed from insurgents to US allies over the last two years are once more fearful for their future.” This fear has increased with the plan to have more US troops leave Iraq between now and 2010.
There were also three stories that dealt with the US military campaign in Afghanistan and Pakistan during the past week. On April 6, there was a New York Times piece on the reluctance of Pakistani leaders to support the US attacks against insurgent groups in that country. Unfortunately, the Grand Rapids Press omitted the bulk of The Times story, particularly the section that cites Pakistani leaders and their criticism of US policies. But even the full New York Times story does not provide any independent analysis of US policy in Pakistan, nor does it mention the human cost of the US use of unmanned military drones to bomb inside Pakistan.
The absence of coverage on human suffering in Pakistan and Afghanistan because of the US occupation was further reflected in an April 12 Associated Press story that focused on how Afghani rug makers have developed new designs in order to sell their rugs to US troops. The irony is that while the AP reporter tells readers that Afghani rug makers, who are desperate to make a living, have made rugs with images about the terrorist attacks against the US in 2001. What is not so ironic is that the reporter frames this story in such a way as to convey the idea that the Afghanis are happy that the US military occupies their country, despite growing opposition from Afghanis.

Media Bites: Frosted Flakes

April 13, 2009

In this week’s Media Bites, GRIID takes a look at sugar cereals that target children. We look at a recent Frosted Flakes commercial and other techniques that these marketers use to convince kids that they should consume their products:

About Media Bites

On any given day, most Americans are exposed to about 3,000 different commercial messages. These messages are in the form of TV ads, billboards, product placement in movies and video games or online advertising. Media Bites is an effort by the Grand Rapids Institute for Information Democracy to provide some regular analysis of these images and messages that corporations and the government use to manipulate the public into supporting products and policies.

NATO Summit and Afghan Policy: Week Eleven of The Grand Rapids Press Coverage of the Obama Administration

April 8, 2009

Barack Obama and the Grand Rapids Press
One domestic issue and the President’s role in the NATO Summit that took place in on the German/French border dominated the eleventh week of The Grand Rapids Press coverage of the Obama administration.
Three stories were related to the announcement by the Obama administration that GM CEO Rich Wagner would step down, while four stories focused on the NATO Summit in Europe that the President attended. The only other story that received any attention related to the new administration was a short article written by a Grand Rapids Press reporter on an upcoming debate between two national magazine editors on the first one hundred days of the Obama administration.

GM CEO Steps Down

The week’s coverage began with a story from the Washington Post headlined, “Obama pushes, GM chief jumps.” The article states that the “administration effectively rejected as untenable the business plans that GM and Chrysler had submitted to restructure their companies, saying that neither had fulfilled the terms of the federal loans the companies received in December.”
The only sources cited in this story are an unnamed “senior White House official” and a representative from Edmunds, which the articles states, is “a consumer-focused automotive Web site.” In reality, the Web site appears more like a marketing site for auto dealers.
On Tuesday, March 31st The Press ran an Associated Press article on how autoworkers responded to the administration’s decision to not provide any financial assistance to the auto industry. One UAW local president stated, “when it comes to auto manufacturing and middle-class jobs and people that don’t matter on Wall Street, there are certainly different standards that we have to meet — higher standards — than the financials. That is a double standard that exists and it’s unfair.”
Another UAW spokesperson mention the double standard of the government imposing strict conditions on the auto industry in order to receive financial assistance, but the same conditions do not apply to Wall Street. One additional article appeared on the 31st that dealt with a reaction to the administration’s announcement about GM. The Grand Rapids Press published a reaction from current Congressional Representative Pete Hoekstra. However, the article has more to do with Hoekstra’s candidacy for the Michigan Governor’s seat in the 2010 election. Hoekstra states that President Obama should not be able to intervene in the matters of private industry.

NATO, Afghanistan, and US Power

There were four articles during the week of March 30 – April 5 that dealt with the foreign policy pronouncements of the Obama administration during the annual NATO Summit. The first story appeared on March 31st from the Washington Post and framed Obama’s NATO Summit role in terms of his campaign promise to “regain the international community’s confidence in the US.” The Washington Post reporter accepts the administration’s position that the US is ” the world leader.” By not questioning this premise, the reporter never challenges the role that the US plays in foreign affairs. Only President Obama is cited in the article, so readers never hear other opinions on the new administration’s broad foreign policy agenda.
An additional article on March 31st announcemes a conference between 73 nations on the current crisis in Afghanistan. The Press ran a shortened version of an AP story that only included a brief comment from US Secretary of State Clinton and Afghan President Hamid Karzai. This article is also framed in such a way that doesn’t challenge the US role in the current Afghan crisis by stating that nations were gathering “to reinvigorate international efforts to stabilize Afghanistan and Pakistan’s lawless western border region.” Unfortunately, there is no analysis of how the Afghan/Pakistan border has become so “lawless,” as the article states, particularly since Obama took office.
The coverage of NATO Summit ended on April 5 with an AP story headlined, “NATO support has limits.” The article states that many other nations will only commit to providing security forces in Afghanistan for the upcoming elections, but are hesitant to support the US escalation. The story only provides comments from President Obama and other NATO leaders, but omits Afghani or Pakistani perspectives on the current crisis. There is mention of anti-war protestors at the NATO Summit, but the article provides no details of the protest or any articulation of why thousands of people gathered in opposition to the US/NATO occupation of Afghanistan.

Managing the Economy and Afghanistan: Week Ten of the Grand Rapids Press Coverage of the Obama Administration

April 2, 2009

Grand Rapids Press and Obama
The economy still continues to be the dominant news story coming out of Washington in week ten of the Obama administration, but US policy in Afghanistan also received significant coverage for the week. A total of 11 stories were published by The Grand Rapids Press on the Obama administration for week ten, with six stories focused on the economy and four on Afghanistan.

Racial Disparity

The only story in the past week not about Afghanistan or exclusively about the economy was a story based on the Urban League’s annual “State of Black America” report. (http://www.nul.org/thestateofblackamerica.html) The Associated Press story provides a summary of the report findings, which state that there is a disparity between Whites and Blacks in the US when it comes to employment, health care, education, jobs, and housing. The article does quote Urban League CEO Mark Morial who says, “Public policy matters, and we have to recognize too that it does require additional and extraordinary investments when it comes to children, to lift up children that are disadvantaged.” The AP article does not include the numerous policy recommendations that the Urban League offers in its annual report, recommendations that could benefit readers by providing them with the idea that the Urban League is not just pointing out what is wrong, but is offering up some solutions.

More on the Economy

The state of the national economy was presented in a variety of stories, ranging from the federal budget to the stimulus package. The week began (3/23) with an article from The New York Times headlined, “Wanted: Buyers for bad assets.” The article provides a summary of a new Obama administration plan that, “relies on private investors to team up with the government to relieve banks of assets tied to loans and mortgage-linked securities of unknown value.”
The only people sourced in this story are administration officials and the chief executive of BlackRock, a money management company, who said, “his firm planned to participate in the program.” It’s unfortunate that no other voices are included in the story, especially since BlackRock recently brought on to its board of directors someone who works for Merrill Lynch, one of the companies receiving billions in taxpayer bailout money that also provided huge bonuses to its staff right after the bailout was announced.
On Tuesday, March 24, the President gave a speech from the White House, a speech that was reported on by The New York Times and published on March 25 in The Grand Rapids Press. The New York Times article focused mostly on the demeanor of the President, with comments from Democratic consultant Joe Trippi, who said, “He said all the right things. But sometimes his confidence makes him seem flat.” The story did not provide readers with many details of the President’s speech, reactions from analysts or any verification of the claims made in the speech.
The Grand Rapids Press did run a follow up story to the President’s March 24 address to the nation, which includes comments from a local non-profit worker and Congressman Ehlers. The comments cited in The Press article from Ehlers are critical of the President’s budget proposal, but a financial counselor with the Inner City Christian Federation said she had “faith (Obama) is doing what he can to make that happen.”
The remaining economic stories reported on how States will lose federal tax money because of the stimulus (3/26), a House panel endorses the proposed federal budget (3/26), and an Associated Press story on March 27 commenting on how government regulation of the market might not be a political liability right now.

Obama and Afghanistan

On Monday, March 23, The Grand Rapids Press ran an AP story that was based on a CBS 60 Minutes interview with President Obama on March 22. The AP story provides a very brief overview of the President’s comments, but offers no investigation into the claims made about the President’s strategic plan for the US military occupation of Afghanistan. In addition, there are no Afghani responses to the President’s plan, nor any independent analysis of what this 3-5 year plan would mean for that region of the world.
In addition to the story on the President’s interview, The Press ran an AP article on the same day that touched on the possible increase in private military contractors in Afghanistan. The story cites Michigan Senator Carl Levin who expresses some concern over the proposed increase of private security forces in Afghanistan. Levin was quoted as saying that the increase in private contractors in Iraq is what led to “widespread abuses” of human rights. The AP article provides a response to Levin from Secretary of Defense Robert Gates, but offers no details on what private military contractors would do in Afghanistan or what they have already been used for since the 2001 US invasion began.
The remaining two articles on Afghanistan were published on March 27 and March 29. The March 27 article from the Los Angeles Times was headlined, “Afghanistan Taliban still a puzzle.” Most of the article relies on comments from State Department officials and Dennis Blair, the director of National Intelligence discussing how to combat the resurgence of the Taliban. The only other source cited in the article was Michigan Senator Carl Levin. Levin’s comments are a criticism of how NATO has not done their part to prevent the Taliban from regaining significant portions of the country. Again, no Afghani voices are sourced in the story, nor are there any independent assessments of why the Taliban control much of the country once again.
The last article for the week’s coverage was a Washington Post article on President Obama’s new strategic plan for Afghanistan. The article is based upon a speech the President gave on March 28 where he laid out his plan for US policy in Afghanistan and Pakistan. The Washington Post article does a pretty good job of summarizing the President’s comments. The article did acknowledge the US missile attacks in Pakistan, but there is no mention of civilian deaths from those attacks. The only other sources cited in the story besides the President are a CIA consultant, Richard Holbrooke and Michigan Senator Carl Levin. All three of these sources had favorable comments about the new US plan for Afghanistan.

Media Bites: Nike

March 30, 2009

In this week’s Media Bites, GRIID looks at the global sports apparel giant Nike. The Nike commercial we deconstruct is a new one featuring NBA All Star LeBron James. This commercial continues the same stylized approach that was used when Michael Jordan was the company’s main marketing icon. However, the company continues to use sweatshop labor abroad and slick ads can not hide that fact:

About Media Bites

On any given day, most Americans are exposed to about 3,000 different commercial messages. These messages are in the form of TV ads, billboards, product placement in movies and video games or online advertising. Media Bites is an effort by the Grand Rapids Institute for Information Democracy to provide some regular analysis of these images and messages that corporations and the government use to manipulate the public into supporting products and policies.

AIG Bonuses Dominate Coverage: Week Nine of Grand Rapids Press Coverage and the Obama Administration

March 26, 2009

Grand Rapids Press Obama Coverage
The 9th week of the Grand Rapids Press coverage of the Obama administration was dominated by the “outrage” directed at the financial company AIG. Out of the total of 13 stories in the past week that dealt with the new administration, seven were about AIG alone.
In addition to AIG, there were three other stories that focused on the economy. The US military occupations of Iraq (2 stories) and Afghanistan (1 story) made up the rest of the stories for week nine.

Outraged Over AIG

Beginning on March 17, the Grand Rapids Press ran seven stories that focused on American International Group’s (AIG) decision to provide $165 million in bonus money to company executives. The March 17 article from the Associated Press was headlined, “Taxpayers unlikely to be repaid by AIG.” This AP story, while critical of AIG’s decision, only provided the opinions of one Democratic Congressman, a University professor who teaches risk management, and a financial consultant. None of these sources discuss how companies like AIG function or how the bailout money was managed.
In fact, most of the coverage surrounding the AIG scandal is focused on the $165 million in bonus money, but little is said about the practices of companies like AIG over the past couple of decades. Instead, the coverage provides a venue for politicians to express frustration over AIG’s decision to give bonuses after being the recipient of bailout money. One example is from a March 17 story that focuses on the reactions of two West Michigan Congressmen, Rep. Vern Ehlers and Pete Hoekstra.
Politicians are also the main sources used in a March 18 article titled, “Bonuses are part of Wall Street culture.” This AP story provides some mild criticisms of AIG, but there is no analysis of how and why companies like AIG needed bailout money in the first place. The lack of substantive coverage was also reflected in another March 18 story that began with the sentence, “Cue the outrage.” Unfortunately, the article doesn’t provide readers with any investigation into how AIG was able to get away with paying its executives the large bonuses.
It wasn’t until March 19, when the Press ran a Los Angels Times article that there was any acknowledgement of the historical relationship between Wall Street and Washington. The article states, “Prominent Republicans, joined by some Democrats, suggested that the answer could be found in longtime ties linking Washington to Wall Street.” However, even this article failed to provide any details of that historical relation, such as can be found in a new report from the Consumer Education Foundation entitled, “Sold Out: How Wall Street and Washington Betrayed America.” The report shows that:

“From 1998-2008, Wall Street investment firms, commercial banks, hedge funds, real estate companies and insurance conglomerates made $1.725 billion in political contributions and spent another $3.4 billion on lobbyists, a financial juggernaut aimed at undercutting federal regulation. Nearly 3,000 officially registered federal lobbyists worked for the industry in 2007 alone. The report documents a dozen distinct deregulatory moves that, together, led to the financial meltdown. These include prohibitions on regulating financial derivatives; the repeal of regulatory barriers between commercial banks and investment banks; a voluntary regulation scheme for big investment banks; and federal refusal to act to stop predatory subprime lending.”

The week of coverage ended with a March 22nd article headlined, “AIG’s cool head in a hot seat.” The article mainly provides a venue for AIG chairman Edward Liddy to defend the company. The only critical voice in the story was from Congressman Barney Frank, despite the fact that there were protestors there to greet the AIG chairman. The article did mention that the protestors had to put their signs down during the hearing, but there was no mention of who organized the demonstration. the Grand Rapids Press did include a picture with the story, which shows that the peace group, Code Pink, was the ones protesting the AIG executive, but there was no mention of their perspective.

Six Years After the US Occupation of Iraq

There were also three articles in week nine of the coverage that dealt with the US occupations of Iraq and Afghanistan. A March 19 Associated Press story provided a short explanation for the new administration’s announcement to possibly send some civilian personnel to Afghanistan “to reinforce the non-military component in Kabul and the existing provincial reconstruction teams in the countryside, officials said.” The article provides comments from US diplomats, but no Afghani perspectives are included.
On March 22, the Press ran two stories that dealt with the sixth anniversary of the US occupation of Iraq. The first story, headlined “Protestors mark Iraq war milestone,” provides a short summary of a demonstration organized by the group ANSWER. The story does mention a few of the reasons why protestors demonstrated, but the article spent an equal amount of time on the “tensions” that existed between protestors and police.
The other article on March 22nd was headlined, “Iraq better than before but still shaky,” presents the situation in Iraq as one where violence has decreased and the future threat of violence will emerge from “sectarian violence.” This New Wire Service story does have a few Iraqi perspectives, but both are government officials. There is no mention of what the six years of US occupation has meant in terms of Iraqi deaths nor was there mention of the organized demonstrations in Iraq that were protesting the US occupation.