Video dissects Coca Cola’s impact on Public Health using iconic Polar Bears

The Center for Science in the Public Interest has created a new campaign to expose and challenge the soda industry’s impact on public health.

The campaign features great online resources as part of their “Truth” campaign, where they juxtapose solid scientific and public health information with statements and claims from companies like Coca Cola.

The group has also created a new video that pokes fun at Coke’s iconic marketing characters, the Polar Bears.

In this video, the Polar Bears consume Coke and are faced with the myriad of health issues that many Americans are faced with. The video presents the unhappy reality of soda consumption.