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Bloom Collective to host screening of The BroCode film: how men are socialized to be sexist 3/10

March 4, 2012

On Saturday, March 10, the Bloom Collective will host a screening of the new documentary The BroCode: How Contemporary Culture Creates Sexist Men.

Considering the recent women-hating comments from Rush Limbaugh, the film will explore how hateful and objectifying attitudes about women in this culture are the norm.

Filmmaker Thomas Keith takes aim at the forces in male culture that condition boys and men to dehumanize and disrespect women. Keith breaks down a range of contemporary media forms that are saturated with sexism — movies and music videos that glamorize misogyny; pornography that trades in the brutalization of women; comedy routines that make fun of sexual assault; and a slate of men’s magazines and cable TV shows whose sole purpose is to revel in reactionary myths of American manhood.

The message he uncovers in virtually every corner of our entertainment culture is clear: It’s not only normal — but cool — for boys and men to control and humiliate women. By showing how there’s nothing natural or inevitable about this mentality, and by setting it against the terrible reality of men’s violence against women in the real world, The Bro Code challenges young people to step up and fight back against the idea that being a real man means disrespecting women.”

This film screening is being co-hosted by the NOW Grand Rapids. A discussion will follow the film and the Bloom Collective will have numerous resources available for those wanting to explore this issue. A $3 donation is suggested.

The BroCode: How Contemporary Culture Creates Sexist Men

Saturday, March 10


671 Davis NW, Grand Rapids

Lower level of the Steepletown Center

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