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Another Snyder for Governor ad with no substance

May 11, 2010

Gubernatorial candidate Rick Snyder will be in Grand Rapids this Thursday for a meet and greet at the Rosa Parks Circle (noon) in downtown Grand Rapids, as was announced in the Grand Rapids Press.

This announcement comes on the heels of the newest Snyder TV ad, which hit Michigan TV markets last week. The ad continues to promote Snyder as a “tough nerd” and features his daughter saying, “Dad’s a businessman, not a politician. He’s the only businessman running so he’s the only one that even knows what he’s doing.

Such statements are the norm in campaign advertising, where claims are made with no evidence to back them up. There is essentially no hard information in the TV ad, just an appeal to voters that since Snyder is a businessman he can turn Michigan’s economy around.

Viewers of the ad are encouraged to read his plan online, where Snyder says he plans to re-invent Michigan’s economy. Snyder’s plan, called Michigan 3.0, would move the state into “an era of innovation that transforms our society into a vibrant force of entrepreneurs and innovators that can compete in the global economy.

The only details that Snyder provides on how to re-invent Michigan’s economy is in his Top 10 Plan section. The number one item is to “create more and better jobs.” However, if one read this section there is only information on his history as a businessman, his ideas to reform the Michigan Economic Development Corporation and the need for regulatory reform.

Each of Snyder’s three talking points about the economy are based on a business-friendly model. However, he never provides any evidence that this will create more and better jobs. In fact, he never even defines what better jobs would look like.

It seems that Snyder is like many politicians, willing to spend thousands of dollars to convince the public that he is the better candidate without providing any concrete plan that would do what he claims he will do as the next governor.

2 Comments leave one →
  1. Kate Wheeler permalink
    May 11, 2010 5:37 pm

    It’s dispiriting to look for substance or information in election campaigns, but it’s also educational to take a look at how long this practice has been going on. An ancestor of mine who was in America during the 1852 presidential campaign wrote this to his family back home (this is my translation):

    “The Presidential election is approaching and the Democratic and Whig newspapers are attacking each other like biting dogs. I have not been convinced by either one of these parties. The Whigs have spent a fortune and are flooding the country with brochures, and with pictures of the ‘invincible’ General Scott, who through his savage conquest of the oppressed and splintered country of Mexico somehow believes he is on a level with the best generals of Europe! There is no mention at all of his administrative virtues, if indeed he has any. The Democrats have presented Pierce, but his statement of principle is so utterly undemocratic—he believes in the protection of slavery—that any right-thinking person could not possibly agree with him.”

  2. Jeff Smith permalink*
    May 11, 2010 6:55 pm

    Thanks for sharing this Kate. It seems that not much changes with political rhetoric over the years…….

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