A promo for Kellogg’s

Analysis:

Most of the visuals used during this story are still photos of early cereal ads or video footage of commercials since the 60s that were obtained via a PR website called PR Newswire. The actual link for the media release from Kellogg’s shows that the channel 17 newsreader is just repeating what was sent out by the PR firm. This is another example of what could be considered a Video News Release.

Story:

WXMI 17 News readers – Battle Creek celebrating a birthday tonight. Kellogg’s turns 100 this week. The first cornflake was made back in 1906 at the Battle Creek Toasted Cornflake company. Since then Kellogg’s has roled out new brands every decade. In 1928 Rice Krispies and Frosted Flakes in 1952 and Apple Jacks, Fruit Loops and Special K in the 60’s. To celebrate the centennial they are selling vintage merchandize with designs by Norman Rockwell.

Total Time: 28 seconds