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Local TV Coverage: Election 2005

November 11, 2005

This past Tuesday saw another Election Day, with local leaders being chosen across West Michigan. Up for grabs were city commission seats in Grand Rapids, the mayor’s office in Muskegon, Wyoming and Kalamazoo, as well as numerous smaller city elections and ballot initiatives. Turnout is typically low for local elections, one of the most common reasons given by people for not voting is that they didn’t know about the election or about the candidates. For the past seven years GRIID has monitored the local TV news to find out if these stations are using the public airwaves in a manner that would allow citizens to be informed voters. We have found that local elections consistently get insufficient coverage in the local media, this current election being no excerption.

GRIID monitored the thirty days prior to the November 8 election, recording the weekday evening newscasts of channels 8, 13 and 17. All three stations ran stories on the election, with most of them being aired in the week prior to the election. WOOD TV 8 was the only station to run any election stories more than ten days before the election, and had the most election coverage with 16 stories totaling just less than 28 minutes of airtime. WZZM 13 ran 11 stories for a total of 20 minutes of airtime while WXMI ran 5 stories totaling about 18 minutes.

All three stations covered the City Commission races in Grand Rapids and the mayoral race in Wyoming and Muskegon, albeit in a limited and superficial manner. WOOD 8 and WXMI 17 also did stories on the mayoral race in Kalamazoo. WOOD 8 reported on the school bond ballot in Comstock, WZZM reported on some ballot initiatives in Ottawa County as well as a vote on legalizing snowmobiles in Whitehall. All three stations ran stories in which they played clips of the candidates for the Grand Rapids city commission and Muskegon and Wyoming mayoral races. These clips were very short; the most speaking time of any candidate on any one channel was Muskegon mayoral candidate Ric Scott who spoke 162 total words on WXMI 17. None of the stations interviewed or even told viewers the names of the candidates for the Kalamazoo City commission/mayoral race on-air.

The information that was provided on the local candidates was limited to a few issues and generally included little information as to past voting records, organizational endorsements or sources of funding. The on-air statements made by the candidates tended to be very general statements without many specifics offered as to platforms and proposals. The only exception to this was the coverage of the Wyoming mayoral race which included the candidates giving details about their plans to increase public safety services.

All three stations aired stories the day before the election reporting that turnout was expected to be low. These stories did nothing to inform voters about issues and candidates. In the case of WZZM 13, they spend three and a half minutes reporting on low projected turnout, an amount of time representing 17 % of their total election coverage air-time.

For people who feel that the local media have, by not covering local elections, have failed to fulfill their obligation to serve the public interest, we would suggest contacting the news directors at the three local TV Stations and demand that they provide better coverage of these crucial news topics. We suggest that people urge the local TV stations to adopt the election coverage standards presented during GRIID’s FFC license renewals of the local TV stations. Those standards can be read here. For more information on election coverage, visit the GRIID website.

Contact:

WOOD TV 8
News Director: Patti McGettigan
Phone #: 771-9366
E-mail: patti.mcgettigan@lintv.com

WXMI FOX 17
News Director: Tim Dye
Phone #: (616) 364-1717
E-mail: tdye@wxmi.com

WZZM 13
News Director: Tim Geraghty
Phone #: (616) 785-1313
E-mail: tgeraght@wzzm.gannett.com

Grand Rapids Press
Editor: Mike Lloyd
Phone #: (616) 222-5455

Legislative Proposals

November 10, 2005

Analysis:

The story was about state legislation that would provide millions of dollars in tax incentives to businesses in Michigan or those seeking to relocate to Michigan. It is primarily framed as a partisan battle between Republicans and Democrats, with each side making claims about the business tax plans. The story provides no verification of either party’s claims, and only provides actual details of the tax proposal at the end of the article.

You can read at the very end of the story the information about the breakdown of where the tax incentive money would go, such as tourism, filmmakers who film in Michigan and the marketing of the Michigan Economic Development Corp. Then there are details that were left out of the Press version of the AP story which said that “At least $90 million of it must go to the life sciences corridor program over the next two years,” which seems relevant to people in Grand Rapids considering what is happening on Michigan Street hill. Another thing that is missing is the name and number of the actual bill that the House passed. If readers and tax payers wanted to find further information on this legislation they could not find it in the Press article. We checked the Michigan Legislative website and could not find the bill after 10 minutes of searching. Here is how journalists can help citizens, by providing not only a summary of what is happening with state politics, but information that makes it easier for the public to participate in the political process, like actual legislation language or the bill numbers.

Story:

State House OKs business tax relief, Granholm veto possible

AMY F. BAILEY

LANSING, Mich. (AP) — Legislation that would provide tax relief to businesses and invest in up-and-coming industries won state House approval early Thursday morning, but it may not make it past Gov. Jennifer Granholm’s desk.
The legislation does not continue the state’s main business tax beyond its scheduled end on Dec. 31, 2009, which the Democratic governor has said is a requirement for her signature. She said Republicans had agreed to continue it at a reduced rate during recent negotiations.

“It is not good policy to eliminate all business taxes in 2009 and shift the burden to individuals,” Granholm said Wednesday as she pointed to a Senate Fiscal Agency analysis of the economic improvement plan that referred to continuing the single business tax after its scheduled sunset.

A veto, however, would prevent all the bills in the package from becoming law because those that would change the tax code are tied to others that would set up a $1 billion investment fund, said Matt Resch, spokesman for House Speaker Craig DeRoche, R-Novi.

The House vote came 12 hours after lawmakers began session on Wednesday afternoon. They spent much of that time waiting for the legislation to be written.

DeRoche has said the issue of the single business tax sunset did not come up when the deal was hammered out late last week. He said he has always wanted to see the single business tax end and would not have signed off on an agreement that would continue it after four years.

A spokesman for Senate Majority Leader Ken Sikkema, R-Wyoming, questioned whether the governor would veto legislation that would provide what the Senate Fiscal Agency estimates to be nearly $670 million in net tax relief to businesses over the next six years.

“We’re going to call her bluff,” Sikkema spokesman Ari Adler said. “The package she’s going to get will be good for the economy. She’s vetoing tangible relief in favor of a concept.” The Senate was expected to take up the bills later Thursday.

The legislation would set up a $1 billion investment fund to provide loans and grants to new businesses and cutting-edge companies to encourage them to locate in Michigan.

Most of the tax relief and incentives in the package would be directed toward manufacturers. They would see a 15 percent personal property tax credit starting on Jan. 1 as well as a 100 percent credit in 2006 and 2007 if they bring jobs or equipment into Michigan.

House Democrats failed to tack on amendments to bills in the package that would close loopholes in the tax structure. They wanted to remove the scheduled 2009 sunset and increase the minimum wage. When those amendments were voted down, Democrats voted against the tax loophole bills but voted for legislation that would cut taxes and provide incentives to new businesses.

“We’re not going to participate in the tax increases without a full deal,” said House Minority Leader Dianne Byrum, D-Onondaga.

The legislation would drop the single business tax from 1.9 percent to 1.85 percent on Jan. 1, 2009, phase out the tax businesses pay on employer-provided health care benefits over five years and reduce the taxes small businesses pay under the single business tax.

The state would sell some of its future tobacco settlement to put $400 million toward the overall $1 billion investment fund. It also would use $75 million a year from the settlement as that money comes in over the next eight years.

About $100 million of that fund would go toward a variety of economic development initiatives, including $2 million to encourage filmmakers to make movies in Michigan, $15 million for more tourism advertising and up to $36 million for administration and marketing of the Michigan Economic Development Corp., the Senate Fiscal Agency said.

Text from the original article ommitted from the Grand Rapids Press version:

The fund’s remaining $300 million would go to loan guarantees, small business capital access programs and a number of investments, including private equity and venture capital. At least $90 million of it must go to the life sciences corridor program over the next two years.

Selling off some of the state’s future tobacco settlements and using a portion of the annual payments would mean designating $1.4 billion of the state budget for economic development after 20 years, the Senate Fiscal Agency said. That would mean less to spend on other areas, such as corrections and higher education.

Low Prices and Solid growth

November 3, 2005
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Analysis:

This is a brief story about a number of local factories that had outsourced jobs to Mexico and it included two different perspectives. One is of a local worker who is on unemployment after being laid off by a local furniture manufacturer. This man is shown making a number of statements on-air, in which he is lamenting his lost job. The reporter than notes that he will most likely have to find work in a different field as a lower wage. The other person shown speaking in the story is Federal Reserve Alan Greenspan who is reported as saying that outsourcing has helped keep inflation in check and that this has resulted in a “cycle of low prices and solid growth”. No more clarification or verification is made of Greenspans comments. Given the loss of jobs in Michigan, it would seem reasonable for a reporter to ask in response to Greenspans comments, solid growth for whom, and whether outsourcing jobs is a fair trade off for keeping inflation down. Another interesting point in the piece is a brief mantion that NAFTA, the North American Trade Agreement, is supposed to provide funds for retraining of workers whose jobs are outsourced. Not reported in the story is that fact that NAFTA was also responsible for making it easier for these jobs to be outsourced in the first place.

Story:

WZZM 13 Reporter – You’ve probably never heard of Gemtron. But you probably touch it’s product everyday. This company makes the glass spill proof shelves found inside nearly every refrigerator. And now, forty Holland Gemtron jobs will be cut. Sent to Mexico at the insistence of large customers like Electrolux and Amana. Because these jobs are going to Mexico, as part of the North American Free Trade Agreement the workers who will lose their jobs will receive money so they can go back to school or learn new skills.

Dirk DeYoung – I’m on extended unemployment now.

Reporter – Dirk DeYoung crafted wood furnature for twenty-five years.

DeYoung – I had a solid job all along, then boom.

Reporter – Many of those years at Sligh until the company said last winter the work could be done more cheaply outside the USA.

DeYoung – Just one day its, you know, you’re done.

Reporter – DeYoung spoke to us on the same day Alan Greenspan made his final presentation to congress where he said that outsourcing has helped keep inflation in check.

Greenspan – The result has been a (inaudible) cycle of low prices and solid growth.

Reporter – The state has helped Dirk DeYoung look for work at the same facility that Gemtron workers will likely come to know well. But after nine months DeYoung has yet to find a new job. DeYoungs job councilor says he may need to find work in a new field, one that likely will pay less. In the news room Peter Ross WZZM 13 news.

Second Ward Candidates

October 26, 2005
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Analysis:

This election story is based on a very important issue for local voters, the economy and the City budget. The reporter provides adequate space for both Second Ward City candidates to respond. Do the candidates actually respond to the questions put forth by the reporter? Do you as a voter think that the responses provide you with adequate information to make an informed vote? Could the reporter have pursued other angles or questioning?
One question viewers could ask themselves about this story has to do with verification or investigation of claims made by candidates. Candidate Bliss make comments about State Revenue Sharing, yet no contextual information on Revenue Sharing is provided. Second, there is no verification or investigation made of the main claim from candidate Johnston, where she refers to a Milwaukee city government economic plan. Again, the reporter doesn’t verify the claim, nor provide information about what this market-based philosophy would mean.

Story:

WOOD TV 8 News reader – Just two weeks from now when Grand Rapids voters head to the polls, they’ll elect a new commissioner in the city’s Second
Ward. That new commissioner will face some major challenges, from dealing with the effects of a shrinking budget to possibly deciding whether your taxes should increase.

Reporter – City budgets all over West Michigan are suffering, and Grand Rapids is no different. There have been some $12 million in cuts this year alone. Over 300 jobs have been eliminated, and city officials don ‘t expect things to get any better. So far, public safety, like the city’s police and fire forces, and quality of life programs like pools and other leisure services, have taken the brunt of the cuts. Attention will soon turn to next year’s budget. Our question to the candidates how do they plan to address budget problems. We start with Second Ward candidate Shaula Johnston.

Candidate Johnston – I think that one of the things we need to look at is bringing in a market based philosophy to city government.

Reporter – Johnston studied Milwaukee, a city that’s adopted that market based philosophy. Her research found success when the city bureaucracy began treating each department like a business.

Candidate Johnston – Say you have an in-house contract for printing. You bid it out, and the low bid gets the job. And if that’s giving it out, if that’s outsourcing, that’s fine.

Johnston says the approach not only cuts costs for a city, it also improves customer service. In this case, the customer being the taxpayer. The other challenger in the Second Ward is Rosalynn Bliss.

Candidate Bliss – I really don’t think there is any one solution that is going to take care of the budget solution.

Bliss says Lansing holds the key to part of the budget solution. In recent years, legislators have cut millions in revenue sharing tax dollars collected by the state and shared with local communities. Despite the efforts of local officials, including rallies at the capital to preserve and regain those funds, Bliss says she’ll rally residents to send a message to Lansing.

Candidate Bliss – There’s power in numbers, and it has to come not only from representatives. It has to come from people. We have to get people informed and educated about the issue, and they also have to contact legislators. It’s one thing to get a call from a lobbyist. It has a much greater impact when it’s coming from a person that voted you into office.

Reporter – Despite a number of job eliminations and consolidations at the department head level, both candidates say the next round of job cuts should come from upper level management. Bliss and Johnston also favor public-private partnerships to reopen city pools and restore other parks and recreation programs. Voters will decide who has a better plan on November 8.

Total Time: 2 minutes and 40 seconds

Reporting Official Positions on Iraq

October 25, 2005
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Analysis:

This article addresses three different topics all pertaining to Iraq. The first topic is about the 2000th US soldier killed in Iraq. This issue is presented entirely through the perspective of the US Military. The Newsreader reads a quote from a US military spokesman who says “the number is an artificial mark on the wall set by people with ulterior motives”. These “people with ulterior motives” are not identified in the story, or are their perspectives put forward.

The next part of this story is about a West Michigan soldier killed in Iraq. This is reported in a straight forward manner, with only the barest details provided.

The third segment is again reporting the US military’s perspective, stating that the military is expecting more violence. Also reported is that the constitution was approved by a narrow margin. Not reported in this piece, or in any other WZZM news broadcast up to the airing of this story, is the fact that there were numerous reported irregularities with the Iraq referendum vote.

Story:

Newsreader #1 – The Chief spokesperson for the US led coalition in Iraq is urging reporters not to make too much out of the latest death toll. It now has reached 2000. An army sergeant wounded by a roadside bomb last week has died in Texas over the weekend. Lieutenant Colonel Steve Boyland says the number is an artificial mark on the wall set by people with ulterior motives. He says the two-thousandth death is as important as every other person that gave their lives.

Newsreader #2 – Another West Michigan soldier is now listed among the dead in Iraq. The Department of Defense today announced staff sergeant Vincent Summers of South Haven was killed on October 15th when a terrorist bomb blew up near his combat vehicle. Four others also died in that attack. The soldiers were assigned out of Fort Benning Georgia. He is the sixty-second Michigan soldier to die in Iraq.

The US military in Iraq is bracing itself for increased terrorist attacks like this one yesterday in Baghdad. They say now that officials have declared the country’s new constitution ratified violence will likely increase. National elections will take place in about two months. The constitution was approved by a narrow margin with the Sunni population nearly able to defeat it. Sunni’s are mostly in support of the insurgency and many were loyal to Saddam Hussein.

Total Time: 1 minute 15 seconds

Elections and Taxes

October 25, 2005
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Analysis:

This election story is based on a very important issue for local voters, taxes and the City budget. The reporter provides adequate space for both candidates to respond. Do the candidates actually respond to the questions put forth by the reporter? Do you as a voter think that the responses provide you with adequate information to make an informed vote? Could the reporter have pursued other angles or questioning?

One question that could have been useful here is to look at the incumbent’s record over the past 8 years as it relates to tax issues. He has a voting record and that would be of benefit to viewers to see if he voted for what he said he stood for, but more importantly it provides viewers with a way to measure whose interests an incumbent has represented based on the voting record. There is an online record of Grand Rapids City Commission voting records, which can be a good resource for journalists to use.

Viewers could also ask themselves why the question about taxes was only related to raising resident tax, but not business taxes. This story does end with channel 8 telling viewers that there is streamed footage of interviews with the candidates. Viewers should ask themselves, why not include more of the interview in the on air story? By only having it online it limits who can have easy access to voter information.

Story:

WOOD TV 8 News reader – Last night we told you about the budgetary challenges facing those running for Grand Rapids City Commission. Of course raising taxes is one way around that challenge, but are candidates ready to commit to a tax increase? In part 2 of our election preview 24 hour news eight’s Joe LaFurgy puts that question to the candidates in the first ward.

Reporter – Could a tax hike funding, possibly the so-called quality of life programs lik the pools, playgrounds and other parks and recreation programs be one answer to the City’s budget woes? Mayor George Heartwell floated the idea after a tough budget fight earlier this year. One which resulted in $12 million in cuts. Our question to the candidates, would you vote to raise taxes? We start with First Ward Incumbent James Jendrasiak. He said it would take drastic cuts with certain services not just being reduced but cut altogether before he would support a tax increase.

Candidate Jendrasiak – The citizens need to be able to have that choice of saying whether or not they believe a tax increase is necessary.

Reporter – Dave Shaffer, Jendrasiak’s First Ward opponent won’t say no to the idea of new taxes…

Candidate Shaffer – …but I think that the citizens first need to know we’re actually approving budgets that have looked at everything that it can look at. I think there is currently more that we can look at to cut.

Reporter – But what if the tax is regional. One of the suggestions from the Mayor work with Kent County officials on a county wide recreation millage proposal, a plan that both Shaffer and Jendrasiak say could make the idea of a tax hike an easier pill to swallow.

Candidate Shaffer – Because I know that a lot of the folks in the surrounding areas do enjoy the parks and do actually work and live, excuse me, do work in the City and use a lot of the services.

Candidate Jendrasiak – Partnering regionally might be an option that we will seriously consider. It could prove to be of benefit for the entire county.

Reporter – Still both candidates say they would only support such a tax hike if it were offered to voters by way of referendum. Voters will decide the two candidates fate on November 8.

WOOD TV 8 News reader – If you want to hear more from the candidates we have streamed portions of their interviews on our website at woodtv.com

Total Time: 2 minutes and 9 seconds

Oil and Profits

October 24, 2005
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Analysis:

The news reader basically told viewers that profits rose in the last quarter for two of the larger oil companies, Conoco/Phillips and Hess. The story was framed with this statement “After Hurricane Katrina, oil companies raised their prices and we all pay for it at the pump. Now we know how much of that money went to their bottom line.” Beyond that the only other information in the story was that Republican leaders were calling upon the oil companies to use their profits to build more pipelines.

There is no verification of the claim that the money went to the oil company’s bottom line, just the assumption that since profits are up the increased gas costs from Hurricane Katrina are unwarranted. Providing actual documentation about price gauging would have been valuable information for viewers, but that was not provided. What was missing is interesting. The channel 13 story said that the Republicans were encouraging oil companies to use profits for more pipelines, but the New York Times reported that Republican Senator Bill Frist said “If there are those who abuse the free enterprise system to advantage themselves and their businesses at the expense of all Americans they ought to be exposed and they ought to be ashamed.” This is different than saying that Republicans were calling for profits to be used for new oil pipelines. Another omission that would serve viewers well would be to look at which elected officials have received money from oil companies and if that has influenced government policy on energy regulation. In 2004 The Center for Public Integrity published a study looking at the amount of money oil companies gave politicians and found that from 1998 through 2004, a total of $440 million was given to politicians by oil companies. Ask yourself if any of this contextual information was provided if that would have changed this story significantly?

Story:

WZZM 13 News reader – After Hurricane Katrina, oil companies raised their prices and we all pay for it at the pump. Now we know how much of that money went to their bottom line. New tonight, Conoco/Phillips, the third largest oil producer said its net income jumped 89% in the last quarter for a record $3.8 billion dollars in earnings. Hess, the fifth largest oil company, saw its profits rose $272 million and that is just an increase of 53%. Republican leaders are calling on the oil industry to use its wealth to build new refineries and pipe lines.

Total Time: 34 seconds

Elections and the economy

October 24, 2005
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Analysis:

This election story is based on a very important issue for local voters, the economy and the City budget. The reporter provides adequate space for both candidates to respond. Do the candidates actually respond to the questions put forth by the reporter? Do you as a voter think that the responses provide you with adequate information to make an informed vote? Could the reporter have pursued other angles or questioning?

One question that could have been useful here is to look at the incumbent’s record over the past 8 years as it relates to economic/budgetary issues. He has a voting record and that would be of benefit to viewers to see if he voted for what he said he stood for, but more importantly it provides viewers with a way to measure whose interests an incumbent has represented based on the voting record. There is an online record of Grand Rapids City Commission voting records at the City Clerk’s office, so there is a written record for journalists to use. This story does end with channel 8 telling viewers that there is streamed footage of interviews with the candidates. Viewers should ask themselves, why not include more of the interview in the on air story? By only having it online it limits who can have easy access to voter information.

Story:

WOOD TV 8 News reader – Grand Rapids voters head to the polls in 2 weeks to elect commissioners in two of Grand Rapids three wards. Tonight, 24-hour news 8 Joe LaFurgy takes a look at those issues and the issues that those candidates will be talking about and their first ward stand.

Reporter – It has been a tough year at Grand Rapids City Hall and it is not expected to get any better next year. Millions of dollars have been cut from the budget, over 300 positions have been cut from the payroll. Many of those positions were from public safety, the police and fire departments. Our question to the candidates, how would you fix the budget? We start with incumbent James Jendrasiak, who says he is seeing some light at the end of the tunnel.

Candidate Jendrasiak – We are going to have to play it day by day and see if our economy is going to rebound and start to grow…

Reporter – As for cuts Jendrasiak says police, fire and other service level departments have already taken enough hits. He is aiming for executive and department head offices in the next round. City Manager Kurt Kimbal says department heads and mid-level management have seen their fair share of cuts. Some managers are running two departments, but Jendrasiak says he wants to take a little more off the top.

Candidate Jendrasiak – When you look at having four assistant City Managers and an assistant to the City Manager…I think we have more department heads than what we need, those are the areas we are looking at.

Reporter – Jendrasiak’s opponent is political newcomer Dave Shaffer. He too wants to see more management level cuts at City Hall.

Candidate Shaffer – You probably don’t need as much management for that service delivery as currently is there.

Reporter – Shaffer also wants to work on a problem that has hit both government and business…sky rocketing health care costs. Shaffer’s plan…

Candidate Shaffer – As those costs keep rising, um is to look at maybe instead of going forward we can look at a new plan in place or renegotiate contracts. I don’t know if…I think that is something I would like to bring to the table.

Reporter – In fact the City has already reduced those costs by $4 million, but officials say they would like to see more cuts in that area. Both candidates say they support public/private partnerships, like the one that will fund ice skating this winter at Rosa Park circle or help restore other programs like swimming at the City’s six swimming pools next summer. Both also favor use of tax incentive programs to keep and grow business, but would favor more stringent policies to hold companies to the terms of those agreements in the area of job creation and retention. Voters will decide which candidate will get to carry out his promise on November 8.

WOOD TV 8 News reader – And if you would like to learn more from the candidates we have streamed portions of their interviews on our website at woodtv.com.

Total Time: 2 minutes and 38 seconds

Organic Farming

October 21, 2005

Analysis:

The article is about a new effort locally called Farms Without Harm. The Press article states “That’s the philosophy behind a newly formed collection of community activists who formed Farms without Harm to educate other farmers and the public about the benefits of small-scale, local and organic farming.” The rest of the article talks with a couple of the group’s representatives about this effort and provides some statistics from the Organic Trade Association in reference to how organic farming has increased around the country.

What was missing from this story and what is somewhat misleading is that the Farms Without Harm coalition is primarily organizing around what are called CAFOs – Concentrated Animal Feeding Operations. There is nothing in the Press article about CAFOs nor the conditions of these factory farms. The Press article leaves readers with the impression that this coalition of groups is only interested in organic farming not animal welfare and what impact the factory farm practices have on communities. Here is an example of how a journalist can use representatives from an organization as sources, and in this case the only sources, and still misrepresent what the organization is trying to accomplish.

Story:

Area group promotes benefits of organic farming

By Rob Kirkbride

The Grand Rapids Press

No farm should cause harm.

That’s the philosophy behind a newly formed collection of community activists who formed Farms without Harm to educate other farmers and the public about the benefits of small-scale, local and organic farming.

The group that includes West Michigan farmers, environmental specialists and animal rights advocates wants people to be aware of the food they eat, how it is produced and where it comes from.

“When you’re trying to grow 100,000 acres worth of tomatoes, you don’t have time to worry about things like the health of the soil,” said Jill Johnson, owner of Crane Dance Farm in Middleville.

Organizers say farming with the environment in mind not only helps the environment. It also adds to the bottom line.
Sales of organic food and beverages have grown from $1 billion in 1990 to an estimated $12.2 billion in 2005 and are projected to reach $14.5 billion in 2005, according to the Organic Trade Association.

Organic sales have grown between 20 percent and 24 percent each year since 1990.

Paul and Nancy Jones Keiser’s farm in Marne goes beyond just using organic farming principles — farming without chemicals or artificial fertilizers.

The couple believes farmers have a spiritual bond to the land.

“We want those people who are waking up to their nutritional needs to know there are possibilities out there to make some shifts and improve their quality of life,” Paul Keiser said.

West Michigan is beginning to ask questions about food and how it is produced, said Tom Cary, director of the Greater Grand Rapids Food Systems Council.

Visitors to Fulton Street Farmers Market now can find four or five vendors that grow organic food and have free-range chickens and pasture-raised beef.

“If you look back five to six years, you wouldn’t have found any of that,” he said.

“The goal is to raise awareness with the broader agricultural community and leaders in agricultural communities that there is significant community interest in finding alternatives to large-scale industrialized farming. These people are organized, informed and this issue isn’t going to go away.”

Consider the source

October 19, 2005
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Analysis:

The story begins with an update on UAW workers and retirees wages and benefits, but the bulk of the story is what an auto analyst presents which is that GM needs to close some factories and reduce the number of employees. In other words, everything that this Auto Analyst says needs to happen is all put on the workforce, nothing is expressed about what changes the company needs to make internally.

It is important for TV news viewers to ask the question about who IRN Inc. is and what Erich Merkle’s background is. According to the IRN website “We provide our clients, primarily industrial companies and the financial firms that serve them, with management consulting to improve performance, market intelligence to support strategy, and technology that enhances the usability of information. Our mission is to improve the decision-making of our customers to strengthen their competitive position.” Does this sound like the auto analyst represents the public interest or that of the auto industry? Merkle himself has been with IRN since 1999, coming to them from Amway. Here is what the site says about what he does now “He analyzes industry trends / dynamics to determine their impact on IRN’s forecast offerings and works with IRN’s automotive supply client base to incorporate the forecast data and methodology into their business structures.” Does this sound like he represents the public or the auto industry? Listeners could ask themselves if any of this information was included in the story, would they think differently about who this auto analyst represents?

Lastly, it is important to point out that the video footage that they used in this story appears to be from the auto industry itself. Some of the footage is that of a Chevy truck commercial. So, the whole time that the Auto Analyst is talking this industry footage is running. At the very end when the mention that Erich Merkle has seen the new GM product line up, there is what appears to be trade show footage. The still photo included here is an example of what was used. Viewers could ask themselves if this story is more news or commercial.

Story:

WZZM 13 News reader – GM employees are learning the details tonight of the health care agreement worked out between the UAW and the company. Now if that deal is approved retirees will have to pay for health insurance while employees give up raises.

Reporter – It’s going to mean some sacrifices for everyone, but once more auto analysts are saying this is the beginning of cuts GM will have to make in order to stay financially stable.

The work continues at GM plants but the compensation is about to change. Employees and retirees are going to have to pay for health care to help General Motors save $1 billion dollars a year. Here is how it breaks down. Retirees will pay $370 a year for individual and $752 a year for families, while active employees will defer $1 an hour in pay raises due next year and 2 cents an hour in cost of living adjustments. The UAW issued this statement, “The tentative agreement asks every UAW-GM member, active & retired, to make sacrifices so that everyone can continue to receive excellent health care today and in the future.” But even with these concessions auto analysts say it won’t be enough to keep General Motors out of the red.

Auto Analyst – Quite honestly this is the easy stuff. It gets much more difficult after this, because what it is going to entail going forward is General Motors has to come up with a way in which they can reduce their capacity.

Reporter – General Motors is already hinting at selling off General Motors Acceptance Corp. to create more cash flow. Analysts say it’s the 2007 contract negotiations with the UAW that will offer them the biggest opportunity to cut costs.

Auto Analyst – That means closing some plants and that requires reducing their head count. And also the job banks, that is going to have to be a thing of the past Because I just don’t think that General Motors can support that long term.

Reporter – But there is a bright side. Eric Merkle with IRN got an early look at GMs new product.

Auto Analyst – I’ve seen some of the new product coming out in the future and it is quite stunning.

Reporter – But that is of course down the road. First, UAW workers must ratify the health care agreement for it to take effect. Right now there is no scheduled vote, both sides still need to work out the details.

Total Time: 2 minutes and 14 seconds.