Eat, Prey, Spend
(This article is re-posted from PR Watch.)
The movie “Eat, Pray, Love” is the story of a woman who travels the world in search of personal fulfillment, enlightenment and love. Despite the noticeably non-materialistic theme, though, Sony Pictures and Home Shopping Network (HSN) inked a deal to use the movie as a vehicle to hype an amazing amount of female-targeted merchandise.
In the run-up to the film’s August 13 release, HSN staged a three-day shopping event that showcased over 400 “Eat, Pray, Love” movie-related products including kitchenware, teas, jewelry, clothing, spices, shower gel, bed sheets, furnishings and cookware. Moviegoers are invited buy Eat, Pray, Love “I deserve Something Beautiful” T-shirts for a whopping $39.90 apiece, or an “Eat, Pray, Love” Sony Pocket Edition E-Reader with case for $229.95 (in three easy payments), a gelato maker, Sony laptop computers in movie-themed colors, gourmet candies, flat-panel TVs and much more.
Sony Pictures gets a cut of the profits generated by the merchandise, and HSN is helping out by bringing the movie to the attention of its 95 million household viewers and five million or so mostly female active customers who seek fulfillment by shopping. HSN screened the movie for its employees, and gave them copies of the novel to help them discuss the book and movie with customers and thus encourage sales.
This is the first time a movie studio has entered into a direct merchandising partnership with a TV shopping channel. Toy makers have long targeted kids with toys based on animated movies, but women are a relatively new target for movie-related merchandise, let alone on this scale. A tremendous amount of merchandising accompanied the release of the movie “Sex and the City 2,” but Warner Brothers, which made the movie, never launched a merchandising promotion like Sony’s for SATC. Instead, it left the job of pushing SATC-related merchandise — panties, martini glasses, parties, tours and such — to others.
The Press and its Back to School “Guide”
We are just a few weeks away from school starting again and as we mentioned in a recent post the level of back to school advertising is off the charts. Parents might be worried about the financial future of their school district, but JC Penny and Meijer are interested selling stuff to your kids.
The back to school advertising has escalated in recent years as has been documented by groups like Campaign for Commercial Free Childhood and Stop Targeting Our Kids (STOK). We see it in magazines, on billboards, TV, online, even through text messages. You can now add to all these advertising mediums, journalism.
Yesterday, the Grand Rapids Press ran as its feature story in the “Your Life” section an article that essentially was a commercial ad for back to school items. Entitled, “An Untraditional Guide to Going Back to School,” the story by reporter Linda Odette reads like advertising copy, since it provides all sorts of consumer tips and suggestions for branded products.
The article also included a contest that the newspaper is hosting to win a backpack and other “goodies,” plus a plug for the Shop Til You Rock tour for teens, which will be at a local mall. This teen music tour is being sponsored by numerous companies and is designed to do nothing more than to get teens and pre-teens to buy clothing and other items that young singers like Demi Lovato have.
The Press article ends with links to several sites that have coupons and shopping deals, like Savings Angel, which the Press includes in the Your Life section daily.
To add insult to injury, the Press reporter talks down to some parents early on in the article when talking about what “good parents” do: “Make a shopping budget. Make sure they get a good breakfast. Make lunch the night before. Seriously. If you’re a good parent, you’ve probably been doing this stuff for years. If you’re a not-so-good parent, it’s probably too late to start.”
Instead of insulting parents and acting as a promotional wing for companies trying to profit off of targeting children maybe the Press might consider providing information about how parents can deal with the hyper-commercialism that their children are confronted with.
Media Bites – Hollywood and trivialized violence
In this week’s Media Bites we take a look at some of the content in the recently released DVD of the film Kick Ass. The film uses some stereotypical racial themes with a White “superhero” killing the “bad” black characters.
However, the stronger theme that this clip deals with is violence that is perpetrated by a pre-adolescent girl “superhero,” who seems to take pleasure in her acts of violence. While these acts of violence are taking place the theme song from a 1968-70 Saturday morning cartoon – The Banana Splits – is playing, which further trivializes the violence.
Carl Levin accused of war crimes, then hit with a pie
It is being reported on many news outlets that Michigan Senator Carl Levin was confronted today by antiwar activists while speaking to Democrats in Mecosta County.
Some reports state that a young man read a statement to Senator Levin that accused him and other Senators of committing war crimes, specifically “Israeli war crimes against the Palestinian people.” Other news sources said that the woman who pied the Senator stated, “Carl Levin is one of the most respected senators in Congress. People tend to blame the war on Republicans, but we wanted to target Levin today to send a message that liberals and Democrats are just as implicated in the violence as the Republicans.”
We have not come across the actual statement read by the student who confronted Senator Levin, nor have we found any additional comments from the woman who pied him. The mainstream news coverage seems to be uninterested in the motives of the two people involved, instead they report it like a typical crime story.
Regardless of what people think about the tactic of hitting an elected official with a piece of pie, the claims that Levin supports war crimes should be investigated. It has been well documented for several years now that Senator Levin has voted for the funding of both the Iraq and Afghanistan wars. At times Levin has been critical of the US occupation of Iraq, but Levin has consistently voted to fund that occupation and the US/NATO occupation of Afghanistan.
When it comes to Israel, Levin’s voting record has been one of the most pro-Israel in all of Congress. Levin has voted to provide $3 billion of US aid to Israel annually for the past 30 years. Levin voted to support Israel’s bombing of Lebanon in 2006 and the Israeli assault on Gaza at the end of 2008 and early 2009. On this last point one could argue that Israeli’s assault on Gaza was a war crime as has been supported by the Goldstone Report.
None of this should be a surprise, since Senator Carl Levin has been one of the largest recipients of pro-Israeli PAC money over the past 20 years. According to Opensecrets.org, Levin has received $1,649,962 from pro-Israel groups.
This superficial coverage is similar to that of the action that two people took against Senator Levin last December just hours before President Obama made the announcement of sending 30,000 more US troops to Afghanistan. Some local news media reported that two men were arrested for refusing to leave the Senator’s office, but they failed to report their motives even though they had all been provided a statement explaining their actions.
Is the GR Press doing PR work for Enbridge CEO?
It has been 3 weeks since the massive oil spill occurred in southwestern Michigan due to negligence from a defective pipeline owned and operated by the energy company Enbridge.
Yesterday, the Grand Rapids Press ran a story based on a 30-minute interview with Enbridge DEO Patrick Daniel. Like the previous coverage, this article didn’t do much to analyze the cause and consequences of the spill that has contaminated the Kalamazoo River and the communities it runs through.
The Press article essentially allows the Enbridge CEO to provide a narrative for what has happened since July 26. The energy company CEO tells us how he reacted to hearing about the spill, to his interactions from those affected by it, as well as his thoughts about the “realities” of living in an industrial society.
“The value and importance of energy to society is so critical,” he said. “We all wish that we didn’t have to have pipelines. And we all wish that we didn’t have to experience accidents. We must remain vigilant.”
Wow. The Enbridge CEO’s comments are an amazing example of propaganda. First, Daniel wants to assure us all how important energy is to society. By framing the comment the way he did it’s as if he were saying, “Breathing air is so important to society.” By making energy this benign entity we don’t question the very nature of how or why countries like the US have become so dependent on fossil fuels.
Second, the CEO’s comments make it sound as if all societies benefit equally from the use of oil and other fossil fuel energies. Ask the Ogoni people in Nigeria if they feel that oil is a benefit to their communities. Ask the Uwa in Colombia if they are any better off because of oil or any number of indigenous groups around the world. Ask the people whose lives have been destroyed by the ongoing oil spill in the Gulf of Mexico. Hell, ask the people along the Kalamazoo River if they see the “value” of energy in this society.
Third, Patrick Daniel insults us all by saying that he wishes that we didn’t have to have pipelines, especially ones that are defective. This statement should be seen for what it is, a statement in defense of privatized energy that operates within a system of capitalism. What the CEO really means is that we shouldn’t question how energy production happens and who profits from it.
Enbridge certainly profits from oil production and they also operate on the assumption that there will be negative environmental consequences. Enbridge and other capitalists see oil spills and environmental damage as externalities, something that doesn’t factor into the cost of doing business.
Lastly, when the CEO says, “We must remain vigilant,” he distracts us all from the fact that Enbridge has had 610 different spills between 1999 and 2008 alone, according to a report from Tar Sands Watch. If the reporter at the Grand Rapids Press were at all competent, he or she would have responded to Patrick Daniel’s statement that, “we must remain vigilant.” Instead, the Press reporter goes on to tell us that the Enbridge CEO is “a hiker, a mountain climber and an avid fly fisherman.” In the end the Press article ends up being a wonderfully crafted public relations piece for the Enbridge CEO.
Media Failing to Ask Tough Questions on Afghanistan War…Again
(This article/video is re-posted from Rethink Afghanistan.)
General Petraeus is on a media tour to sell the idea that the U.S. military is “making progress” in Afghanistan, a well-worn message aimed at convincing elites to extend this brutal, futile war. So far, it looks like the mainstream media is buying it, hook, line, and sinker.
Petraeus kicked off his spin campaign this morning with an hour-long special on Meet the Press with David Gregory. The piece opened with a montage of Petraeus doing sit-ups, and later showed him jogging, with Gregory opining about him wearing out troops half his age. Gregory went out of his way to set up a “Petraeus saves the day” narrative, asking the general if the situation in Afghanistan reminds him of the “dark days” in Iraq just before Petraeus “succeeded” with the surge. Petraeus hammered home his one-word message relentlessly: progress. Gregory feigned tough skepticism, but betrayed his hero-worship with setups like, “Watch how savvy Petraeus is when he answers my tough question.” Throughout, Gregory’s sheepish grin conveyed the sense that he wanted to hug Petraeus instead of critically probe his assertions.
As Petraeus battered viewers again and again with his “making progress” theme, Gregory failed to ask probing, skeptical questions. When Petraeus mentioned “oil spots,” as if the stain spreading across Afghanistan were one of security, Gregory failed to press him on the huge increase in civilian deaths, the 87-percent spike in violence and the incredible explosion of IED attacks over the last several months. When he brought up the outrageous TIME Magazine cover showing a woman’s mutilated face, Gregory failed to mention the attack happened last year and that TIME Magazine’s cover grossly distorts the choices before the United States. When Petraeus denounced the Taliban’s recent killing of a pregnant woman, Gregory failed to press Petraeus on ISAF’s own killing of pregnant women earlier this year in which bullets were reportedly dug out of a screaming woman by special forces troops before she bled to death. Gregory didn’t do journalism today. He provided a platform for military spin.
Petraeus and Gregory jovially closed the interview by quoting Generals Grant and Sherman, with Petraeus saying he’s no politician. Don’t believe that for a second. The military wants to extend this war, and it sees American public opinion as an obstacle in getting what it wants. Petraeus admitted as much when he told Gregory that the point of his upcoming media appearances were scheduled in the hopes of showing “people in Washington” and the public that we’re making progress (Finish your drink!) and to shore up support for the failing war effort. This media blitz is about Petraeus shaping public opinion to affect the political environment for a future push to extend the war far beyond the bounds implied by Obama’s December 2009 West Point speech. In short, the military is turning its several-billion-dollar public relations apparatus on the American people, and the mainstream media is so far complicit. To quote one of my favorite bands, “There is a war going on for your mind.”
If the media fail to ask hard questions, there’s a chance Petraeus could get what he wants: the freedom to extend an extremely unpopular war that’s not making us safer. We’ve got to push back, and we’ve got to do it now.
CBS’ Katie Couric is next in line to talk to Petraeus during his high-profile spin campaign, so we’re starting with her. Sign our act.ly petition to Couric and push her to ask tough questions about Petraeus’ claims of “progress” and his attempt to extend the Afghanistan War. If you’re not a Twitter user, don’t worry–there are instructions on how you can participate without it.
General Petraeus’ media blitz is just getting started. We’ve got to push our media–hard–to ask real questions and prevent easily disproved spin from polluting the debate. Petraeus wants to change public opinion, and he’s spending your money to sell you a brutal, futile war that’s not making us safer. If you’re tired of this kind of manipulation, join the tens of thousands of other people working to end this war with Rethink Afghanistan.
Carl Levin’s Idea of Revolution
On Friday, August 6, Michigan Senator Carl Levin released a statement entitled “Pursuing a Revolution in Transportation.” In this statement Levin is basing his idea of a transportation revolution on a continuation of car production with one small change – the cars will be powered by electricity, not oil.
The statement by Levin is to be expected considering the Senator’s relationship with the auto industry. During his career three of the top four individual campaign contributions have been from the Big Three automakers. The Michigan Senator would be hard pressed to advocate for anything that would threaten the auto industries stranglehold on transportation in the US.
Just because there is the possibility of a future with cars that do not use fossil fuels to power them does not equate a revolutionary departure from the environmental and social and human health costs of petroleum-powered cars. The idea that using electric batteries to power individual vehicles will revolutionize transportation is flawed on many levels.
First, petroleum and petroleum-based production will still be part of the auto industry even if we switch to electric batteries. Plastics are an integral part of auto production, which will necessitate the use of oil consumption. Car parts factories and auto assembly plants function on either oil or coal-powered electricity production, neither of which are revolutionary.
Second, the production of batteries comes with its on consequences. Car batteries rely on the extraction of minerals, particularly lithium, which has its own particular environmental and social costs.
Third, will the “transition” to electric battery-powered cars mean that everyone will have to buy a new car? Who would be able to afford such cars and will we see only the economically privileged sectors of society able to drive these vehicles? Will this cause more contempt for the poor and working class who would continue to drive petroleum-powered cars? Either way, the production of more cars means the extraction of more minerals for the metals used in cars, rubber for tires and plastics for auto parts.
Fourth, the continued production of cars will mean the continual construction of roads and park spaces, which have contributed greatly to environmental damage and human suffering. Road construction historically has displaced people and that will only continue as car production continues. Ecosystems have been devastated by road building and according to the World Wildlife Federation an estimated 1 million animals are killed by cars/trucks on US roads every day.
Finally, the continued production of cars, even ones powered by batteries, limits our ability to rethink about what is really necessary to revolutionize transportation. If we want to be revolutionary, we really need to think about the role of transportation in our lives and what is absolutely necessary for a sustainable future.
We cannot expect to find Star Trek-like solutions to our problems, rather a serious evaluation of how we move about. Mass transit systems that will serve entire populations are essential if we are to beat our energy addictions. We also need to evaluate how often we move about and redesign our collective lives that serious reduces the need for transportation that perpetuates the current system.
Some excellent resources that might jar some creative thinking are books like Katie Alvord’s Divorce Your Car! : Ending the Love Affair with the Automobile. An organization that has done important work to challenge road and parking construction is the Alliance for a Moratorium on Paving. Ultimately, we will need to redesign our cities and our lives. These ideas and more might qualify as a revolution in transportation, unlike the modest adjustment that Senator Levin is advocating for.
Who Owns Ya Mind?
Musical documentary about the subversive core of Hip-Hop sampling. How samples, remixing, mashups and copyright criminal dj’s, are radically transforming property to work for the public, not just the capitalist and mega-corporations.
Video by Jonathan Uss. Song: Who Owns What – PARECON and Productive Property by Lonnie Ray Atkinson and error404(ccMixter) Album: DEF with the REVOLUTION.
Who Gets to Review and Be Reviewed?
(This article is re-posted from Fair.org.)
When it comes to political books, the New York Times Book Review and the C-SPAN book show After Words share an exceedingly narrow view of whose books deserve review—and who is fit to discuss them. A FAIR study found that these important media venues for discussion of newly published books were overwhelmingly dominated by white and male authors, reviewers and interviewers.
FAIR’s study examined every episode of After Words from March 2008 to January 2010, and the reviews of politically themed books in the New York Times Book Review from January 2009 to February 2010. In total, the study counted 100 episodes of After Words and 100 reviews in the Times. In each case, the author(s) and reviewer/interviewer were classified by ethnicity and gender. (Because some books had co-authors and some reviews encompassed multiple books, there were 120 authors of 111 books in the Times reviews studied.)
Ethnicity
In terms of ethnicity, the authors and reviewers featured by both outlets were strikingly homogeneous. In the Times, 95 percent of the U.S. authors of political books were non-Latino whites, a group that makes up 65 percent of the U.S. population. The non-white U.S. authors included three African-Americans, one Asian-American (Bush legal counsel John Yoo) and one Iranian-American. Of the 12 non-U.S. authors in the Times (10 percent of the total), 10 were white British, one was Israeli and one—Tariq Ali—was Pakistani-British.
The reviewer roster at the Times was even less ethnically diverse. Just 4 percent of U.S. reviewers of political books were people of color—two African-Americans, one Indian-American and one Arab-American. Eight percent of the Times’ political reviewers were from outside the U.S., all of them either white Europeans (British, Irish and French) or Israeli.
After Words was only slightly more ethnically diverse. Whites accounted for 93 percent of the U.S. authors; among the non-white authors, all but one were black. The study found nine international authors on After Words, coming from a range of countries, including Uruguay, Kenya and India.
After Words’ interviewers were the most diverse group the study counted. Ninety-nine of the 100 were American; of these, 14 were people of color. Eleven of the American interviewers were African-American. The remaining non-white interviewers included one Arab-American, one Indian-American and one Iranian-American. The study counted one international interviewer—Moisés Naím, the editor of Foreign Policy.
The study did not find a single U.S. Latino or Native American author or reviewer in either the Times or on After Words during the periods studied.
Gender
The numbers on gender were likewise unbalanced, with men the dominant presence in both outlets. In the Times Book Review, women made up just 13 percent of the authors of political books and 12 percent of the reviewers. After Words fared somewhat better, with women constituting 24 percent of the authors and 31 percent of the interviewers.
Among 231 reviewers and authors combined, the Times included just two women of color: PBS news anchor Gwen Ifill and history professor Bettye Collier-Thomas, both African-American authors. The Times published no women of color as political book reviewers. After Words featured women of color 11 times among the authors and interviewers on the show, accounting for 5 percent of the show’s roster; Ifill appeared twice, once as an author and once as an interviewer. (Women of color are roughly 16 percent of the U.S. population.)
Topics
The study also looked at the subject matter of the books reviewed. In both cases, books about international policy were the most prevalent, accounting for 36 percent of both the Times and After Words lists. The second and third most frequent topics on the Times list were economics (22 percent) and partisan/electoral politics (19 percent). (Books could be counted in more than one subject category.) On C-SPAN, books on history (27 percent) and military/espionage topics (19 percent) rounded out the top three.
Books pertaining to environmental issues were notably limited, accounting for 5 percent of the Times list and just 2 percent of C-SPAN’s. One of After Words’ two books on environmental themes was written by climate change denialist Christopher Horner (1/11/09).
The study looked specifically at the subjects of books authored or reviewed by women and people of color. On C-SPAN, more than three-quarters of the books with non-white (U.S. and international) authors—77 percent—centered on ethnic issues. For instance, Peniel Joseph (1/23/10), a Haitian-American Tufts University history professor, discussed his book Dark Days, Bright Nights: From Black Power to Barack Obama. Likewise, of the 15 people of color who were invited to host After Words, nine (60 percent) did so for books about ethnic issues.
In the Times, similarly, four of the six non-white authors represented wrote books on ethnic issues—for instance, William Julius Wilson’s More Than Just Race: Being Black and Poor in the Inner City (3/8/09). About two-thirds of the non-white reviewers discussed books with ethnic topics.
Women authors and reviewers were somewhat less focused on women or women’s issues. On C-SPAN, 10 of the show’s 24 female authors spoke about such books, like Cokie Roberts (5/18/08) and her book Ladies of Liberty. Of the 31 female interviewers on After Words, 11 of them spoke to authors of books about women.
In the Times, 27 percent of female authors wrote books about women, such as Sally Denton’s The Pink Lady: The Many Lives of Helen Gahagan Douglas, a biography of the pioneering female politician (1/10/10). Of the 12 female reviewers in the Times, two of them reviewed books dealing with women.
Political Ideology
Authors and reviewers/interviewers were not classified by left/right ideology, as such categories may be quite subjective, particularly with authors and critics who may not have taken public stances on a variety of political topics. However, looking at individuals on the Times and C-SPAN rosters whose ideological classification might elicit little debate, it appears that both outlets were able to achieve some measure of ideological diversity.
For instance, the Times featured left-leaning authors like Tariq Ali and Juan Cole, centrists like Leslie Gelb and Gregg Easterbrook, and conservatives like Richard Brookhiser and Norman Podhoretz. Like-wise, Times reviewers spanned the ideological spectrum, including Patrick Cockburn and Paul Hockenos on the left, Roger Cohen and Matt Bai in the center and Ross Douthat and Christopher Caldwell on the right.
After Words’ authors included left-leaning Tom Hayden and Matt Taibbi, centrists Cokie Roberts and Brian Michael Jenkins, and conservatives George Will and Andrew McCarthy. Among its interviewers were leftists Bernie Sanders and Robert Dreyfuss, centrists David Broder and David Ignatius, and conservatives Frank Gaffney and Peggy Noonan.
Ideological diversity is vitally important, but book discussions that depend so heavily on white male authors, reviewers and commentators do more than deny a full voice in the discussion to women and people of color, who together represent well more than half the population; they also deprive all readers and viewers of exposure to the variety of experiences and sensibilities that women and people of color would bring to the discussion.
There is as great a variety of views among women and people of color as there is among white men; Peggy Noonan no more represents all women than John Yoo does all Asian-Americans. This is not a reason to neglect gender and ethnic diversity, however; it’s a reason to include enough female and non-white voices that they can enjoy the same ideological diversity the New York Times Book Review and C-SPAN’s After Words seem to provide when it comes to white males.













