Skip to content

Updated Branded Alphabet Media Literacy Exercise

March 26, 2013

There have been numerous changes to the Obama administration and its cabinet members in recent months, which has prompted us to update the Brand Alphabet Exercise.

Picture 1

This media literacy exercise has been useful over the years as a mechanism to begin a conversation around what we know and what we don’t know, based on what the commercial news media gives us.

Since we live in a hyper-marketing media world, it is much easier for people to recognize branded products than to identify people at high-level positions in the federal government.

This is not some conspiracy to keep the public ignorant, rather it is the outcome of a media system that is profit driven, where the standards of journalism have declined and are in constant competition with corporate media’s desire to get good ratings/more readers.

Picture 2

Test your knowledge and do the two part exercise. In part I, identify the products, based on the letters. In Part II, identify the current list of people in the Obama administration, both their names and what position they hold.

The answers can be found here.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: