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GVSU to host screening of Pink Ribbons Inc – October 23rd

October 17, 2012

Next Tuesday, the Women’s Center at GVSU will host a screening of the recently released documentary film about how breast cancer awareness has become another mechanism for making a profit.

Pink Ribbons Inc is an investigation into the insidious cooptation of the breast awareness movement, where corporations use the pink ribbon to not only make money, but to hide their own role in creating a toxic world that leads to breast cancer. Those critical of this reality call the pink ribbons on products – pinkwashing.

The ubiquitous pink ribbons of breast cancer philanthropy – and the hand-in-hand marketing of brands and products associated with that philanthropy — permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer – more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns — the cause or the company? And what if the very companies and products that profit from their association have actually contributed to the problem?

In showing the real story of breast cancer and the lives of those who fight it, Pink Ribbons, Inc. reveals the co-opting of what marketing experts have labeled a “dream cause.”

Pink Ribbons Inc

Tuesday, October 23


GVSU Allendale Campus, Kirkhof Center – Grand River Room

A discussion will follow the film. This movie is free and open to all.

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