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Nickelodeon promotes violence & sexual deviance with online games

May 20, 2010

The national organization Campaign for a Commercial Free Childhood recently announced the winner of their annual Toys Oppressive And Destructive to Young Children (TOADY) Award. The advocacy group monitors toys and children targeted media to identify harmful messages in this hyper-commercial world. What follows is part of a statement the organization released after the vote for this year’s most egregious toy.

“Nickelodeon’s decision to exploit its reputation as a family-friendly company by linking to the games directly from its popular websites for young children earned the award for worst of the worst.  TOADY voters were aghast that Nick allows children such easy access to the horrific content on, including the Perry the Sneak series, where gamers take the role of a peeping Tom trying to catch revealing glimpses of naked women showering–and successful voyeurs are rewarded by getting in bed with their prey; Stick Dude Killing Arena, the object of which is to “Train to Kill Until You Die”; and Kitty Cannon, where players can “make Fluffy bloody” by shooting a kitten out of a cannon onto a row of metal spikes.

The fact that the games are free, making them accessible to any child with Internet access, was another reason voters frequently gave for why got their TOADY vote.

Since December, more than 4,000 parents have written to Nickelodeon to demand that the children’s media empire remove the links to from, and  But Nickelodeon refuses to grant parents even this simple courtesy, suggesting that keeping children’s eyes glued to advertiser-supported screens by providing edgy content is much more important to Nick than honoring parents’ trust. (One advertiser for Perry the Sneak 2 is Lunchables, Kraft’s popular brand of packaged lunches for young children.) If you haven’t done so already, you can demand that Nickelodeon stop promoting on its websites for young children by clicking here.”

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