Media Bites – Burger King & Product Placement

In this week’s Media Bites we take a look at a new Burger King commercial that is a cross-promotional piece for the Hollywood film Iron Man 2. The commercial is just one facet of the fast food giant’s marketing campaign, which also features Iron Man 2 toys and games on their BK Kids Club website. It seems quite insidious to use superhero characters to sell unhealthy foods to kids.