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Media Bites – Audi & Corporate Greenwashing

February 16, 2010

This week’s Media Bites takes a look at a new Audi car commercial that ran during this years Super Bowl. The ad shows an over-zealous group of cops known as the Green Police who arrest people for minor environmental infractions.

However, someone driving an Audi is rewarded by the same cops, because after all fuel efficient cars are so “eco-friendly.” This Audi campaign is just another form of Corporate Greenwashing.

2 Comments leave one →
  1. Bob Vance permalink
    February 19, 2010 9:11 pm

    Not to mention the rather bloated average “carbon footprint” of the smallish percentage of people whose income allows them to purchase an Audi.

    Which in itself is an interesting footnote to those who think market forces will be adequate in progressing at an acceptable rate toward a sustainable future. Someone like Al Gore, say, can afford to access the information and the technology to make their lives look more “green”, be a proponent of green technologies and a market approach to attaining a greener economy, but then feel compelled to fly around the world, travel in limos, and live in huge houses etc to tell everyone or to demonstrate it. It would be interesting to compare the “carbon footprint” of a family living at or below the poverty line with that of the ultra wealthy like Gore…. and then ask the ultra wealthy to design a life that matched or exceeded the “green” lifestyle of the poor.

    Another thought: I remember the reports I read and saw about the money raked in in Copenhagen during the recent climate change conference there, all these supposedly well-meaning politico-ristocrats in traffic jams of limos, staying in top of the line hotels etc and so on…. the absurdity of the neo-liberal never ceases to entertain.

  2. February 19, 2010 9:18 pm

    Thanks for the comments Bob. Yeah, this whole save the planet by consumption stuff is out of hand and is only likely to escalate. The book I mention in the video Hijacking Sustainability is well worth reading.

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