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Media Bites: The Gap “Cheer Factory”

December 22, 2009

This week’s Media Bites takes a look at a series of holiday commercials from The Gap. Set in The Gap’s “Cheer Factory,” each commercial features a trendy cheer team that encourages viewers to celebrate their diversity and rebel spirit by wearing practically identical outfits from this one retail giant. A second look at the messages of the ads and the business practices of the Gap is actually quite disturbing.

To access the resources mentioned, visit TRUCE for the toy guide or the Coalition for a Commercial Free Childhood for the Guide to a Commercial Free Holiday.

2 Comments leave one →
  1. Ken D permalink
    December 23, 2009 8:33 pm

    These just keep getting better and better. Thanks for sharing your observations and thoughts. I am continually challenged to think more and consume less when I watch you Media Bites and read your articles.

  2. GinaB permalink
    December 27, 2009 6:28 am

    thank you for (I assume) volunteering to narrate the behind the ad and the behind the ad’s message(s). Go Michigan.

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