Media Bites – Froot Loops & Child Marketing
October 27, 2009
This week’s Media Bites takes a look at a recent Kellogg’s Froot Loops commercial, where children are used to market the sugar cereal as a healthy choice. We look at the actual ingredients listed in the cereal and discuss the growing trend of using kids to sell products, a theme that is explored in the documentary Consuming Kids.
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