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Media Bites – Burger King & NASCAR

September 23, 2009

This week’s Media Bites takes a look at a new Burger King commercial that features NASCAR driver Tony Stewart. Stewart has his own endorsement school and tries to teach other celebrities on how to properly endorse products. The spot is a standard way to brand a company’s product by using a cultural icon and manipulate the public into thinking that if a celebrity uses the product it must be good.

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