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Media Bites – Beer & Gender

August 24, 2009

This week’s Media Bites takes a look a some recent Budweiser commercials that normalize gender roles through a male dominated lens. These commercials are part of Budweiser’s Lager Lesson’s series that uses music from the band Jet. We address in our critique of these spots how in beers ads the consumption of beer is often equated with the consumption of women.

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