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Media Bites – Toyota Prius

June 15, 2009

In this week’s Media Bites we look at a new Toyota commercial featuring their hybrid car, the Prius. The commercial is a highly stylized form of greenwashing, since the commercial makes the claim that the car is in harmony with man and nature. We deconstruct this ad and direct people to a recent report from the National Labor Committee that looks at how workers are treated in Toyota factories in several countries.

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