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Media Bites – Budweiser and Product Placement in Films

February 8, 2011

In this week’s Media Bites we look at a Budweiser commercial that ran during the 2011 Super Bowl. The Budweiser spot is mocking the reality of Product Placement in films with numerous exaggerations.

In many ways the commercial depicts the pervasiveness of product placement in Hollywood Movies and Budweiser regularly buys time in films. We look at some recent examples of Budweiser being used in Hollywood films – Wolverine: X-Men Origins, Friday the 13th and Star Trek. You can track product placement in films by year or brand at the online source BrandChannel.com.

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