Codes of Gender film at the Bloom Collective this Thursday

This Thursday the Bloom Collective will host a screening of the MEF documentary Codes of Gender: Identity and Performance in Pop Culture.

Written and directed by MEF Executive Director Sut Jhally, The Codes of Gender applies the late sociologist Erving Goffman’s groundbreaking analysis of advertising to the contemporary commercial landscape, showing how one of American popular culture’s most influential forms communicates normative ideas about masculinity and femininity.

In striking visual detail, The Codes of Gender explores Goffman’s central claim that gender ideals are the result of ritualized cultural performance, uncovering a remarkable pattern of masculine and feminine displays and poses. It looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of objectification and beauty, to provide a clear-eyed view of the two-tiered terrain of identity and power relations.

The event begins at 6:30 with food provided by the Bloom Collective. The film starts at 7pm, followed by discussion.

Suggested donation of $3 – 5.

Codes of Gender

Thursday, October 28            6:30pm

Steepletown Center 671 Davis NW