Media Bites – National Happy Hour

In this week’s Media Bites we take a look at a new commercial from Budweiser, which is promoting its National Happy Hour Day.

This ad is essentially trying to get viewers to associate all things American – baseball, cookouts, and concerts with their product. Thus montage of scenes and build up of the music underscore this message.

However, the commercial also uses images of a woman that seeks to present her as nothing more than a sexual being woven throughout the spot.