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Media Bites – Jim Beam and Male Fantasy

July 20, 2010

This week’s Media Bites takes a look at a new commercial from the Jim Beam Company. In this ad a guy gets caught cheating on his girlfriend, but the girlfriend responds by suggesting a threesome. Jim Beam is not only normalizing a popular male fantasy, but going one step further by having a woman initiate the idea of having a threesome.

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