Media Bites – Coca Cola and the World Cup Games

In this week’s Media Bites we take a look at a new commercial from Coca Cola in preparation for the 2010 World Cup games in South Africa later this month. Coke wants to associate their brand with the celebratory aspects of the game, the players and the fans, but all the branding in the world can’t undo Coke’s record of profiting from Apartheid and the role it plays in water privatization in today’s South Africa.