Media Bites – BP

This week’s Media Bites takes a look at a recent commercial from oil giant BP. The spot is an animated piece that appears to be targeting children by having them drive a car and stop at a gas station just like adults. Viewers are also directed to a web link at the end of the spot where kids can play online games. This commercial is part of BP’s decade long attempt to re-brand themselves as an eco-friendly company which began with their name change from British Petroleum to Beyond Petroleum.