Media Bites – Blackberry and Media Technology
January 5, 2010
In this week’s Media Bites we look at a Blackberry commercial that is part of their new, “Look what love can do” campaign. The spot uses hip and attractive youth to sell their product and how it can make your life better.
We look at what recent studies show are some possible consequences of the use of smartphones like Blackberry. Portable electronic media is having greater and greater impact on people, particularly youth, something that is never presented in the promotion of such products.
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Smart phones are also expensive. This is another opportunity for poor employees and students to feel needless shame for economic disaparity.
Cyndy, I completely agree. All the new media gadgets put tremendous pressure on poor people and young people to feel like they are part of the in crowd and if you don’t have anything like a smartphone you get mocked for it or worse you don’t get a descent job.