Media Bites – Holiday Consumption

This week’s Media Bites takes a look at several holiday commercials from Overstock.com, Target and Toyota. In each commercial viewers are lured by traditional holiday music and scenery. We are even seduced by childhood memories of what it was like to open presents on Christmas morning. Ultimately these commercials want us to believe that consumption equals happiness. A good resource that critiques this myth is the documentary, The Overspent American: Why We Want What We Don’t Need.