Media Bites – Product Placement and Viral Marketing

This week’s Media Bites takes a look at how advertising continues to infiltrate all kinds of media. We first look at the use of Product Placement in films like Zombieland and X-Men Wolverine. We also look at a recent attempt by the Captain Morgan brand to pay NFL football players to strike the Captain Morgan pose during games. This technique is what the industry calls viral marketing, which is effective when the public starts to mimic what the use of the brand.