Media Bites – Levi’s & Corporate Branding

This week’s Media Bites takes a look at a Levi’s commercial, which is part of their new “Go Forth” campaign. The spot uses crisp clean images of average Americans while viewers hear the words of a Walt Whitman poem called “America.” This Levi’s campaign has a significant web component as well, but the irony of the emphasis on America in the Levi’s campaign is that they no longer produce jeans in the US. This commercial is a great example of how corporations are always trying to brand themselves.