Media Bites – Walmart

In this week’s Media Bites we look at a recent Back-to-School commercial from the retail giant Walmart. The ad tries to sell us on the idea that if you buy stuff for the dorm room at their store, your kids will be successful in college. This ad is similar to the one from JC Penny we looked at a few weeks back, in that the idea of back to school in more about shopping than education.