Media Bites – AXE

In this week’s Media Bites we look at an AXE commercial that is part of a series called the “Hair Crisis Relief Team.” This commercial uses a bachelor party setting to promote their product and since it is a typical bachelor party there is sexual exploitation. The women don’t end up doing what the men expect, but the commercial still normalizes the use of women’s bodies to sell the product. Some good resources of sexual exploitation in media are Media Watch and About Face.