Media Bites – Juicy Drop Pop
June 8, 2009
In this week’s Media Bites we look at a new commercial from the candy company Topps. This ad uses “extreme” language about using the product, but says nothing about its lack of any nutritional content. The commercial also excludes adults, a common technique in children’s advertising.
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Grand Rapids Institute for Information Democracy 
When I saw this add it sounded like they were getting these kids ready to try hard drugs. I call in a complaint to the FCC in Washington DC.
We have enough poor quality ads that reach our children.
Thank you
William, thanks for taking action and for letting us know. I agree, the level of advertising that targets children borders on the obscene.
Jeff
I think this a big over-reaction. This is a candy. Did we not all have candy as kids? Nutritional value? It’s candy….remember. It is not supposed to! It is not like you eat one everyday. I think we should be a lot more concerned about parents that take their kids to Mcdonalds everyday, or eat eat a bunch of crap disguised as food. Get a grip people.
Yes, we all ate candy as kids but not as much as kids do today. And, we weren’t pressured by psychologically savvy marketers who want to create consumers for life. In addition, high fructose corn syrup, chemical additives and the other industrialized ingredients used in today’s candies are not only harmful, but almost addictive as kids’ taste for the natural flavors of healthy whole foods becomes dulled. We should be concerned about families who count on McDonalds and other fast food restaurants for meals. Sad to say, these same children are probably chowing down on juicy drop pops for snacks.