WZZM 13 Promotes Amway

Analysis:

This WZZM 13 story is nothing more than advertising for Alticor’s revival of the Amway name. The news reader almost seems to be reading from a press release, particularly with the phrase “an overhaul that took the comapny into the world of online sales via Quixtar” and the description of Amway as a “better-known” brand. How does the reporter know Amway is a better known brand?

Story:

WZZM News Reader: Direct-sales giant Alticor has confirmed that it will phase out its seven-year-old Quixtar label during the next 18 to 24 months.

It will focus on rebuilding its better-known Amway brand in the US and Canada.

Employees received the news last week in an internal memo from company leaders. The company dropped the Amway name in North America in 2000 as part of an overhaul that took the business into the world of online sales via Quixtar.

But that name never caught on while Amway remains well known.