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Projected Christmas Sales

September 23, 2005
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Analysis:

To see how news stories are generated read the Media Release from the National Retail Federation to see how much effort channel 8 put into this story.

Story:

WOOD TV 8 News reader – Believe it or not, Christmas is just 3 months away and this year retailers expect sales to slightly grow. The National Retail Federation predicts a 5% increase in total sales compared to last year. If that turns out to be true, that would put spending for the shopping season at $435 billion. Several factors will affect sales this Christmas, including the hurricanes, energy prices, and consumer confidence.

Total Time: 24 seconds

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