Homemaker Martha?

Analysis:

Not much can be said about this story other than it is a self-promotion piece for more programming on WOOD TV 8’s parent network NBC. The new Martha Stewart show, which viewers are told in this story, will air on WOOD TV 8, and the clip that was used for this piece is from another show on NBC, The Today Show. Viewers should ask themselves two things. First, how can channel eight justify putting this on their newscast? Second, was there nothing else of importance in West Michigan that could have been reported on to fill this 46 second slot?

Story:

WOOD TV 8 News reader – Homemaker Martha Stewart is looking forward to launching her new show called “Martha.” In an interview on NBC’s Today Show this morning co-host Matt Lauer asked Martha Stewart her trial and her efforts to appeal verdict, her infamous ankle bracelet and now her new show.

NBC Today Show Host – Do you think the audiences, because of the live element is going to see a different side of you than they have seen in the past?

Martha Stewart – I can be more spontaneous and more relaxed. Remember the old show was taped in segments, but now I have the opportunity to interact with an audience and with guests in a much freer atmosphere.

WOOD TV 8 News reader – The first show of “Martha” can be seen on WOOD TV 8, that starts Monday morning. It airs at 11:00am. Stewart’s new show, The Apprentice – Martha Stewart is also on WOOD TV 8 and is scheduled to begin on September 21st.

Total Time: 46 seconds