The broadcast equivalent of internet spam

Analysis:

This is basically a minute and a half of self-promotion. While websites often can be a useful source of additional information, this story is more about increasing the stations online traffic rather than providing news. As with the news broadcast itself, the website derives its revenue from advertisements, so increased web site visits mean increased profits.

Story:

Newsreader#1: Well, we’ve done some remodeling online and WZZM13.com has a new look that we think is easier for everyone to use.

Newsreader #2: And Lee and I put together this explainer of all the new features.

Newsreader #1: Let’s start up here at the top. Our weather ball is still here in the left-hand corner and so is one easy way to find what you want on the site, and that’s the search box.

Newsreader #2: Now moving over to the right is one of our newest, and I think the coolest, features; our tab weather section starts with the latest X-Rad image. But slide your cursor over and look what happens—the box changes!

Newsreader #1: Now choices include the current temperatures, the forecast, and a place to login or sign-up for “My 13 On Target Personal Forecast.”

Newsreader #2: Here in the middle are still today’s top local news stories and our most current videos.

Newsreader #1: Now back over on the left side navigation bar are the main sections of our website and our most popular sections like Take-5 and all our contests.

Newsreader #2: Now, keep moving the page with us and you’ll find another new feature. These nine boxes feature our top partnerships, station projects and more all in a very clear, easy to understand format. Click on the icons to get more information.

Newsreader #1: Now there is a lot to remember, and let’s say we didn’t show your favorite section of WZZM13.com. You’ll find everything right here at the bottom in our table of contents.

Newsreader #2: From Super-Savers and Try-Its to our recipes and 13 Friends For Life information, you will find what you’re looking for right down here.

Newsreader #1: If you already haven’t seen it on the new WZZM13.com.

Total time – 1 minute, 24 seconds