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Media Bites – How Children Influence Adult Spending

January 26, 2011

In this week’s Media Bites we look at a series of ads, which are part of a campaign for the Toyota Highlander. The campaign uses child actor Riley Thomas Stewart to sell the company’s new line of SUV’s.

This ad campaign uses a child to pressure parents to purchase products based on what is cool. According to the documentary Consuming Kids, children under the age of 12 influence adult spending to the tune of $700 billion a year and this campaign is just one example of how influential children can be in adult consumer spending.


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