Media Bites – Pepsi: One Tribe

This week’s Media Bites takes a look at a new marketing campaign by Pepsi called the Refresh Project. Pepsi is attempting to position themselves as a company that breaks down barriers and brings people together. The commercial uses a new song by the Black Eyed Peas, One Tribe, to try to make us feel that the company cares about people and the Planet. In the end, the commercial is just another ploy to get us to buy their product and to not think about what harm the company does around the world.