Skip to content

Media Bites – Nike & Urban Youth

November 11, 2009

This week’s Media Bites takes a look at a new Nike commercial that is promoting their line of skateboard shoes. The spot is attempting to position Nike as a company in touch with edgy, urban youth, even youth that defy authority. The commercial also features the music of Ice Cube and P. Rod with the song “Today was a good day.” Nike can appropriate all the urban dissident culture it wants to, but in the end Nike is only interested in selling their high priced shoes.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: